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Internet Advertising
Posted on March 18, 2008
The ever-growing technology and the Internet have given advertising a new dimension. The burst in Internet traffic has made it a possible and vital advertising medium. Through Internet advertisement you can contact business customers through out the world. Internet advertising can be an effective tool for those who aspire to expand their business beyond boundaries.
What is the main target of online advertising?
There are many types of online advertising. It includes banner ads, advertising networks, advertisement through e-mail, pop ups, contextual advertisements on search engine results pages etc. The main target of all these types of online advertising is to make more customers to visit your Web site, create awareness about your goods and services and improve your business.
How to purchase online ads?
There are 3 common methods of purchasing online advertising space. These include CPM, CPC and CPA methods.
In the CPM method or Cost Per Impression, you will have to pay for exposure of your product or message to target audience. They are priced per thousand impressions.
In the CPV or Cost Per Visitor method, you will have to pay for the delivery of a Targeted customer to the website of the advertiser.
In the Cost Per Click (CPC) or Pay per click method you will have to pay every time a visitor clicks on your listing and is redirected to your website.
How much do online advertisements cost?
Online advertising is one of the least expensive of advertising mediums. It is also one of the most efficient ways for advertising. You can employ lot of creativity in internet ads like banner ads of varying sizes, rich media, text emails, HTML emails etc. you can produce a static banner at a cost of about $1,000 to $2,000. Text emails are much cheaper to produce .HTML emails can be produced at double the cost incurred for a static banner. Rich media is more expensive and you might need around $4,000 -$10,000 for producing them.
Adding to low production costs, you will incur only less cost for buying advertising space online. You can follow the above mentioned methods for purchasing advertising space.
What are the advantages of Internet advertising?
Internet advertising has a lot of advantages. They are as follows.
- By Internet advertising you can reach a large base of customers around the world. This is one of the main reasons why big companies do internet marketing.
- In Internet advertising there are ways in which you can target your advertising efforts on the potential paying customers. This may not be possible in other advertising mediums.
- In Internet advertising you can determine the reach of your advertisement by tracking the number of impressions your ad gets, how many people visit your website through particular ads etc. this not possible in traditional mediums.
Moreover Internet advertising is much cheaper than other traditional methods.
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